Project: Logo concept
Role: Concept Development, Design
The “Divergent Surface” is a seemingly infinite loop. The loop, symbolic of the ordinary, is designed to challenge viewers to break through the surface. The creative eye sees the impossible by diverging from the surface and escaping the norm—representing the essence of Canon and creativity. The Divergent Surface is dynamic, inspiring and designed to pique one’s curiosity and creativity. (This project was created for an agency-wide design competition).
